# IZ Digital
> Clinician-led healthcare marketing agency helping private dental, medical, aesthetic, and dermatology practices get found first by patients and AI search engines.

## Overview
- Website: https://www.iz-digital.com
- Founder & CEO: Dr. Ismail Zakaria (Healthcare Entrepreneur | Personal Website: https://www.ismailzakaria.com)
- Headquartered: 1309 Coffeen Ave. Suite 1200, Sheridan, WY 82801, United States
- Contact: ismail@iz-digital.com | WhatsApp: +1 (650) 381-9666
- Primary Markets: United States, United Kingdom, Canada, Australia, Ireland

## Core Methodology: The Found First System
A three-stage framework built around how healthcare patients make decisions:
1. Be Found: Ensuring the practice appears where patients look, including local map packs, Google search results, and AI search engines (ChatGPT, Claude, Google AI Overviews, Perplexity, Gemini).
2. Be Chosen: Converting interest into booked appointments through transparent fees, clear treatment pages, strong patient reviews, and frictionless mobile booking.
3. Be Trusted: Cultivating long-term authority through clinical credibility, consistent answers, and compliant reputation systems.

## Primary Services
- Healthcare Search Engine Optimization (SEO): https://www.iz-digital.com/services/seo/
- AI Search Visibility and Generative Engine Optimization (GEO): https://www.iz-digital.com/services/seo/ai/
- Local Healthcare SEO and Map Pack Optimization: https://www.iz-digital.com/services/seo/local/
- Healthcare Pay Per Click Advertising (PPC): https://www.iz-digital.com/services/ppc/
- Reviews and Reputation Management: https://www.iz-digital.com/services/reputation-management/
- Conversion Rate Optimization (CRO): https://www.iz-digital.com/services/conversion-optimization/
- Healthcare Web Design: https://www.iz-digital.com/services/web-design/

## Specialties Served
- Dental Practices: https://www.iz-digital.com/specialties/dental/
- Cosmetic Dentistry: https://www.iz-digital.com/specialties/dental/cosmetic/
- Private Medical Clinics: https://www.iz-digital.com/specialties/medical/
- Aesthetic Clinics: https://www.iz-digital.com/specialties/aesthetics/
- Dermatology Practices: https://www.iz-digital.com/specialties/dermatology/
- Medical Weight Loss and GLP-1 Clinics: https://www.iz-digital.com/specialties/weight-loss/
- Plastic Surgery Practices: https://www.iz-digital.com/specialties/plastic-surgery/

## Working Models and Pricing
- Done For You Marketing: Full-service marketing handled end to end. $997 per month for the initial 90-day pilot, with retainers starting at $2,500 per month thereafter. Ad spend is billed directly by ad platforms with zero agency markup. (https://www.iz-digital.com/done-for-you/)
- Done With You Marketing: Strategy, coaching, and team training for clinics with in-house marketing capability. Starting at $7,500 for the first 90 days. (https://www.iz-digital.com/done-with-you/)
- Free AI Audit: A complimentary video audit recorded personally by Dr. Ismail Zakaria evaluating a practice's visibility across 5 major AI engines. Limited to 3 practices per week. (https://www.iz-digital.com/ai-audit/)

## Thought Leadership, Research & Guides
- How Google AI Overviews Choose Which Medical Clinic to Recommend: https://www.iz-digital.com/how-google-ai-overviews-recommend-clinics/
  Comprehensive analysis on how Google's generative models reconcile clinical entities, practitioner credentials, third-party citations, map pack alignment, and review sentiment to select clinics for AI Overview answer cards.
- How ChatGPT Decides Which Dentist to Recommend: https://www.iz-digital.com/chatgpt-dentist-recommendations/
  In-depth breakdown of the five signals (entity clarity, machine-readable structure/schema, review substance, crawlability, and corroboration) that large language models evaluate when patients ask for dentist recommendations.
- Schema Markup for Medical Practices, Explained: https://www.iz-digital.com/medical-practice-schema-markup/
  Plain-language guide to structured data (JSON-LD) for healthcare providers, detailing the five essential schema types (Organization/Dentist/MedicalClinic, Person, Service, FAQPage, BreadcrumbList) and common implementation mistakes.