CLINICIAN-LED

Healthcare Marketing Agency for Medical Practices

Be the practice patients find first on Google and AI

Search changed while you were busy treating patients.

People still type symptoms into Google. But now they also ask ChatGPT which clinic to trust, and Google answers most of the question before anyone clicks a website.

If your practice is missing from those answers, you are not losing to a competitor. You are not in the room.

We fix the visibility problem first, then turn the attention into booked appointments.

Free AI Audit →

Every audit is a video I record myself, so we take three a week. If this week is full you will be offered the next slot.

Dr. Ismail Zakaria, founder of IZ Digital, a healthcare marketing agency for private medical practices

WHAT THE AI SAYS TODAY NOW

“Which clinic near me is best for a dental implant?”

1Riverside Dental Care

2Parkview Implant Studio

3The Meadow Clinic

Your practice NOT MENTIONED

OUR LAUNCH RELEASE WAS DISTRIBUTED TO

THE OFFER

What the Free AI Audit Actually Is

It is not a call, and it is not a PDF built by a tool. It is a short video I record for your practice.

2 minutes of your time to send it

1 video recorded for your practice, not generated

5 engines checked: ChatGPT, Claude, AI Overviews, Perplexity, Gemini

You Send Four Things

Your practice name, your website, specialty, and the treatments you want more of. It takes about two minutes.

We Ask the AI What Patients Ask

We put your patients' questions to ChatGPT, Claude, Google AI Overviews, Perplexity and Gemini. Then we record what comes back about you, and about the practices near you.

You Get the Recording

A short walkthrough showing where you appear, where you do not, and which competitors are being named instead. Plus the two or three fixes that would move it most.

You Decide What Happens Next

Nothing is booked automatically and nobody chases you.

The findings are yours to keep, and to hand to whoever does your marketing now.

THE METHOD

The Found First System

Three stages, in this order. Skipping one is why most practice marketing stalls.

STAGE ONE

Be Found

Appear where patients are already looking. Search results, the map pack, and the answers ChatGPT, AI Overviews, Perplexity and Gemini give when someone asks who to trust.

STAGE TWO

Be Chosen

Being visible is not being picked. Clear treatment pages, honest fee information, reviews that hold up, and booking that works on a phone late at night.

STAGE THREE

Be Trusted

Trust is what makes the next patient easier to win than the last. Consistent answers, a reputation that keeps earning itself, and a practice search engines and AI tools quote with confidence.

How the system works →

Nobody controls Google rankings or AI answers. This is the work that makes being named likely.

Who We Work With

Private practices where a patient chooses the clinic themselves, and where one booked treatment is worth real money.

All specialties →

Dental

Medical

Aesthetics

Dermatology

Medical Weight Loss

Plastic Surgery

Our Integrated Healthcare Marketing Services

Five services, built around how patients actually choose a practice: they search, they compare, they hesitate, then they book. Each one is aimed at a specific point in that sequence.

01 · SEARCH

Search Engine Optimization (SEO)

Two jobs, not one. Getting your practice into the results patients see when they search for treatment, and into the answers AI tools give when they are asked who to trust.

That means treatment pages that answer real questions, a Google Business Profile that earns the map pack, and the technical work that lets Google and AI crawlers read your site properly.

It includes AI search visibility: how ChatGPT, AI Overviews, Perplexity and Gemini answer when a patient asks who to see, and what it takes to be one of the practices they name.

02 · SEARCH

Pay per Click Advertising (PPC)

Paid search buys you the top of the page while the organic work matures. We build campaigns around treatment intent, not broad specialty terms.

So you pay for the person searching for a specific procedure near you. Not for someone reading about symptoms.

Ad spend is billed direct to you and never marked up.

03 · COMPARE

Reviews and Reputation

When a patient is deciding between you and the practice two streets away, they read your reviews. So do the AI tools, when they are asked who to trust.

We put a system behind it. Asking every satisfied patient at the moment they are most likely to say yes, replying to the ones that need a reply, and making sure the rating shows up where patients are comparing. Not buying reviews. Earning enough of them that one bad week stops mattering.

04 · HESITATE

Conversion Rate Optimization (CRO)

Most practices do not have a traffic problem. They have a leak. Patients arrive, read one page, and leave without booking.

We find where that happens using your own data, then fix it. Clearer fee information. Booking that works on a phone at eleven at night. Pages that answer the objection instead of ignoring it.

05 · BOOK

Web Design

A practice website has one job: move a hesitant person to a booked appointment.

We build sites that load fast on mobile, explain treatments in plain language, and keep booking within reach on every screen. Structured so search engines and AI tools can quote them accurately.

See All Services →

Every service, what it includes, and how it fits into Done For You or Done With You.

Two Ways to Work With Us

Handled for you, or built with you. The Found First System powers both paths.

Done For You Marketing

CHOOSE THIS IF

You want marketing off your plate entirely while you treat patients.

We run the marketing end to end while you treat patients. Strategy, execution, reporting and the ongoing adjustments, without you needing to learn any of it.

$997 per month

For the first 90 days

Retainers from $2,500 per month after that.

At the end of the 90 days you decide whether to carry on. Nothing rolls over on its own.

GOOD TO KNOW

Both sides get to judge the fit on evidence rather than on a pitch.

Ad spend is billed direct to you, never marked up.

See what’s included →

Done With You Marketing

CHOOSE THIS IF

You or someone on your team already handles marketing.

Strategy, coaching and custom training built around your practice. You or someone on your team does the work. We teach you how.

From $7,500

For the first 90 days

A kickoff session, fortnightly working sessions, a monthly numbers review, and direct access in between.

GOOD TO KNOW

Or if you would rather own the capability than rent it. Limited to three practices at a time.

See how it works →

Not sure which? Start with the free AI Audit

Dr. Ismail Zakaria

Founder and CEO, IZ Digital

FOUNDER AND CEO

Why This Agency Only Works With Medical Practices

I am Dr. Ismail Zakaria. I have spent more than ten years in digital marketing. I also built and run my own pharmacy and clinic.

So I have sat on both sides of this table. I know what it costs to fill a diary, and I know what it feels like to pay for marketing and wonder what you got for it.

That is the reason IZ Digital works with medical practices and nothing else. It is the industry I know best and the one I most enjoy building for.

Frequently Asked Questions

What does healthcare marketing cost?

Done For You starts at $997 per month for the 90-day pilot. After the pilot, retainers run from $2,500 per month, and only if the numbers justify continuing.

Ad spend sits outside that. It is billed direct to you by the platforms and never marked up, so our fee only ever pays for our work.

Done With You is scoped and priced per practice. What it costs depends on your starting point, your team, and how much of the system you want to own, so we agree it on the call.

And if your budget is too small for the result you want, we will say so rather than take the work.

How long before I see results?

Paid search can bring inquiries within days, because you are buying attention that already exists. Organic search and AI visibility take longer, usually several months before the trend is clear and longer again for competitive treatments. That is the honest trade, and it is why most practices run both.

Anyone promising fast organic results is either doing something risky or describing a market with no competition in it.

Do I have to commit long term?

No. Done For You starts with a 90-day pilot, so you can judge the work on what it produces rather than on how well we pitched. The retainer that follows is earned month by month.

You stay because the numbers justify it, not because a contract makes leaving difficult.

Why do doctors need SEO and digital marketing?

Because the referral is no longer the first step. Even patients sent by a friend or another clinician look you up before booking. What they find, your site, your reviews, your Google profile and now what an AI tool says about you, decides whether they call. SEO is not about tricking a search engine. It is about being the clearest and most complete answer to the question a patient just asked.

If the practice two miles away has that answer and you do not, the referral quietly goes there instead.

Ready to Grow Your Medical Practice?

Free AI Audit →

Three a week. If this week is full you will be offered the next slot.