Everything here serves the same end: patients who find you, choose you, and come back. Below is what we actually work on, and the order it is worked on in. IZ Digital is a healthcare marketing agency built for private practices.
Three stages, in this order. Every service below belongs to one of them, and a stage that is skipped shows up later as wasted spend.
Appear where patients look, whether that is a Google search, the map, or a question typed into an AI assistant. Paid campaigns can bring patients tomorrow but stop the day the budget stops. Search and AI visibility take longer and keep working.
Turn that attention into inquiries and booked appointments. This work multiplies whatever the first stage brings in, which is why it is worth doing before spending more on traffic.
Keep the public record worth reading. This underpins both stages above, because neither Google nor an AI assistant will recommend a practice it cannot verify.
These are not separate products you buy off a menu. They feed each other, and most practices need two or three of them rather than all five.
Patients now ask ChatGPT, Perplexity, Gemini and Google’s AI Overviews who to trust, and the answers name specific practices. Earning that recommendation is part of this work, alongside local visibility, treatment page content and the authority signals that put you in front of patients at the moment they are choosing.
Compliant campaigns aimed at patients ready to book, tracked through to the consultation. Your ad spend is billed directly to you by the platforms, so your true cost per patient is always visible.
A site built to be read by a patient deciding where to go, and readable by the search engines and assistants that recommend you. Fast, accessible, and written around the treatments you want to fill.
The traffic you already have, turned into more inquiries. Inquiry forms, call handling, follow-up and the gaps between a patient’s interest and a booked appointment.
Reviews, responses and the record a patient reads before they call. This underpins the other four, because neither Google nor an AI assistant will recommend a practice it cannot verify.
All five services are delivered through one of two engagements. The work is the same. What changes is who does it, and how much of your time it takes. Both start with a ninety day commitment, not a year.
We build and run the full system so you can stay in the treatment room. You review results in the only units that matter, inquiries and booked patients.
For the first 90 days
Retainers from $2,500 per month, and only if the numbers justify carrying on. Ad spend is billed direct to you by the platforms, never marked up.
A bespoke strategy, regular coaching and training built around your systems, so your own team runs the marketing with a practicing clinician guiding the judgment calls.
For the first 90 days
A kickoff session, fortnightly working sessions and a monthly numbers review. The playbooks, templates and training stay in the building when the engagement ends.
Not every practice needs all five services. We agree which two or three come first before anything is built.
Start with the audit. A free recorded review of where your practice stands across all five, run personally by Dr. Ismail Zakaria, with a prioritized fix list and a straight answer about fit either way.
Three a week, because each one is recorded by hand.