Rankings are a means, not the result. We build the local visibility, treatment content and authority signals that put your practice in front of patients at the moment they are choosing, and we report in inquiries and booked patients.
The six areas we work on. Shown as scope of work, not a result.
Search engines treat health content differently, and they should. Because health information affects people’s wellbeing, rankings in this space lean heavily on demonstrated expertise: who wrote the content, whether the credentials check out, whether the clinical claims are accurate, and whether the practice behind the page is verifiably real and trustworthy.
This is why generic SEO agencies underperform for practices. Tactics imported from e-commerce, thin content spun from competitor pages, and link schemes do not just fail in healthcare. They can actively damage the trust signals your visibility depends on.
It is also why a clinician-led agency has a structural advantage here. Content written and reviewed by a practicing healthcare professional is what search engines are trying to reward, and it is something we can provide rather than imitate. SEO is one of the healthcare marketing services we run, and the one most of the others depend on.
Six areas, worked on together. Each one is weaker without the others, which is why we do not sell them separately.
The map pack wins the neighbourhood. A fully built, actively managed profile with the categories, services and signals that decide local visibility.
Pages for your highest-value treatments, written with clinical accuracy and reviewed by a clinician, targeting the queries patients actually use when they are ready to choose.
A site machines can read: clean technical foundations plus schema markup that tells search engines and AI systems exactly who you are and what you treat.
Consistent identity across the web, visible practitioner credentials, and authority content that makes your practice the credible answer in its specialty.
Reviews are ranking fuel and trust fuel at once. We build the system that grows detailed, specific feedback month after month, within the rules of each platform.
Inquiries, booked appointments, and which pages produced them. Rankings are tracked, but they are the instrument panel, not the destination.
A growing share of searches now end without a click, answered directly by Google’s AI Overviews or inside assistants like ChatGPT and Perplexity. That does not make SEO obsolete. It changes what SEO is for.
Where many high-intent local searches still resolve. The patient compares a shortlist and clicks.
Where the answer names a practice directly. The patient may never see a list at all.
Authority, entity and review signals: who you are, who your practitioners are, and what patients say about you.
The signals that earn rankings are a large part of what AI systems use to decide which practices to recommend. Done properly, healthcare SEO is the foundation of AI search visibility, and skipping it means being invisible on both surfaces.
That is why the two run together inside the Found First System rather than as separate packages. SEO carries most of the first stage, Be Found, and feeds the trust signals the later stages rely on.
So you know what lands on your desk, and when. Fixing what is broken comes before building anything new.
A technical crawl, a review of your Google Business Profile and listings, where you appear for the treatments that matter, and what AI assistants say about you today. Call and form tracking set up so every later number traces back to a patient.
Technical faults fixed, schema markup added for the practice, its practitioners and its treatments, and the profile rebuilt with correct categories and services. Name, address and phone made consistent across the directories that matter in your market.
The first treatment pages written and clinically reviewed, practitioner profiles rebuilt with credentials stated plainly, and the review system live. This work compounds slowly, so it starts inside the pilot rather than after it.
Inquiries and booked appointments against the week one baseline, map and ranking movement for the target treatments, and a re-run of the AI visibility check. What has moved is separated from what is still building.
The audit is week one in miniature: where you rank today, and whether AI assistants name your practice when patients ask.
“I have been handed SEO reports that showed rising rankings and said nothing about whether a single extra patient walked through the door.”
Dr. Ismail Zakaria
Founder and CEO, IZ Digital. Practicing clinician with his own chambers and pharmacies.
Dr. Ismail Zakaria sets the strategy, records your audit, writes or reviews anything clinical, and is the person you speak to at every review. Technical work, listings and reporting are run by a small specialist team to his brief.
That is also why intake is deliberately limited. We take on a small number of practices at a time, and we do not take two competing practices in the same area for the same treatments.
Guaranteed rankings, because no honest agency controls search engines.
Instant results on competitive terms, because authority builds gradually and pretending otherwise is how owners get burned.
Shortcuts, meaning bought links, content spun from competitor pages or review schemes, because each one puts your trust signals at risk.
The work, set out in the 90-day plan above so you can check it happened.
Transparent progress, including what has not moved yet.
Numbers measured in patients, with rankings as the instrument panel.
Anything not covered here, ask during your AI Audit.
Search engines hold health content to a higher standard because it affects people’s wellbeing. Rankings depend heavily on demonstrated expertise, accurate clinical content, visible credentials and trust signals. Generic tactics that work for e-commerce often fail or backfire for practices.
Yes, for two reasons. Many high-intent local searches still resolve through classic results and the map pack, and the same authority signals that earn rankings are a large part of what AI systems use to decide which practices to recommend. SEO and AI visibility work together.
No, and no honest agency can, because rankings are decided by search engines, not agencies. What we commit to is the work, full transparency on progress, and reporting measured in inquiries and booked patients rather than positions alone.
Local visibility improvements often show within the first few months. Competitive treatment terms take longer because authority builds gradually. That is why our engagements start with a 90-day pilot: long enough to show real movement, short enough to judge on evidence.
We draft it, Dr. Ismail Zakaria reviews anything clinical, and you or your clinicians approve it before it goes live. Pages carry the name and credentials of the practitioner responsible, because a patient and a search engine both want to know who is saying it.
SEO is delivered inside the Done For You and Done With You engagements rather than as a standalone ranking package, because rankings without conversion and trust do not fill schedules. If you want to see where you stand first, start with the AI Audit.
Done For You starts as a 90-day pilot at $997 per month, moving to a retainer from $2,500 per month once the results justify it. Done With You starts from $7,500 for the first 90 days and is scoped to your practice. Anything beyond that depends on your market and where you are starting from, which is what the audit establishes.
A free recorded audit of how your practice currently appears in search, the map and AI answers, and what would move the numbers first. Run personally by Dr. Ismail Zakaria, with a prioritized fix list.
Three a week, because each one is recorded by hand.