IZ Digital was founded by Dr. Ismail Zakaria, who has spent over ten years in digital marketing and runs a clinic and a medical store of his own. It exists because practice owners kept being sold marketing by people who had never run a practice.
Marketing for private dental, medical, and aesthetic practices, through a full-service Done For You track and a coaching-based Done With You track, with the AI Audit as the free starting point.
The Found First System: Be Found, Be Chosen, Be Trusted, covering AI search visibility, SEO, conversion, compliant campaigns, and reputation.
Owner-led private practices, from single chairs to growing groups. Priority markets are the US, UK, Australia, Canada, and Ireland.
Founder-led. Strategy is set and reviewed personally by Dr. Ismail Zakaria, and clients are never handed off to a junior account manager after signing.
IZ Digital exists because of a gap its founder kept living on both sides of.
What he kept seeing was the same mismatch, everywhere. Marketing agencies that understood campaigns but not consultations, writing clinical content that made practitioners wince. And practice owners who understood medicine deeply but had no way to judge whether the marketing they were buying was any good, until the money was spent.
IZ Digital was built to close that gap: an agency where the person shaping your strategy has actually run a healthcare business, treated patients, and carries the same professional responsibility for accuracy and trust that you do.
The timing is not accidental. How patients find a practice is changing faster than at any point since search engines arrived. Google now answers questions with AI Overviews before showing any links. Patients ask ChatGPT and Perplexity which clinic to trust, and the assistants answer with specific names, chosen on signals most practices have never managed.
Most healthcare marketing agencies are still selling the previous era. IZ Digital was built for this one: our method, the Found First System, treats AI search visibility as a core discipline alongside traditional search, conversion, and reputation, because that is where patient decisions now actually happen.
These are not decorations. They are standing commitments, and any client or reader is invited to hold us to them.
We publish no fabricated statistics, no invented case studies, and no fake testimonials, on this site or anywhere. When we show results, they are measured, verifiable, and ours to show. Nobody controls Google rankings or what AI systems say, including us, and we are openly suspicious of anyone in this industry who promises otherwise.
Advertising spend is billed directly to you by the platforms. Our fee pays for our work and nothing else, so your true patient acquisition cost is always visible to you.
Engagements start with a 90-day pilot judged on real inquiries and booked patients. We would rather keep clients through results than through contract clauses.
Every piece of clinical content is reviewed by a clinician. Your professional reputation rides on what we publish under your name, and we treat it that way.
If we are not the right choice for your practice, we say so on the first call and, where we can, point you somewhere better.
I have spent over ten years in digital marketing. I also run a clinic and a medical store of my own, so I know from both sides what it costs when a marketing decision goes wrong inside a practice.
That means years of seeing patients, managing appointment books, and handling the economics of private healthcare, and just as many years sitting through marketing pitches full of numbers nobody in the room could explain. It is why I will not hand a clinical reputation to people who do not understand what one is worth.
Everything IZ Digital does follows from that. We market practices the way I would want mine marketed: accurately, patiently, and measured in the only numbers that matter to an owner, which are booked patients and a fuller schedule. If that sounds like the kind of partner you have been looking for, the AI Audit costs you nothing and comes with a straight answer about fit, including when the answer is no.
Founder and CEO, IZ Digital. Practicing clinician and healthcare entrepreneur.
ismailzakaria.com →
A free recorded audit, run personally by Dr. Ismail Zakaria. You get the full picture and a fix list, and a straight answer about fit either way.
Three a week, because each one is recorded by hand.