Terms and Conditions
1. Agreement to These Terms
These Terms and Conditions form a legally binding agreement between you (personally or on behalf of a practice or entity) and IZ Digital, operated by Dr. Ismail Zakaria ("IZ Digital," "we," "us," or "our"), headquartered at 1309 Coffeen Ave. Suite 1200, Sheridan, WY 82801, United States, and serving clients worldwide, concerning your use of the website and our services.
By accessing our website or engaging our services, you confirm that you have read, understood, and agree to be bound by these terms. If you do not agree, please do not use the website or services. Our services are intended for business users who are at least 18 years of age.
We may update these terms from time to time. Changes take effect when posted with an updated date, and continued use of the website or services constitutes acceptance.
2. Our Services
IZ Digital provides marketing services to private healthcare practices, including:
- AI Audit: a complimentary assessment of a practice's visibility in search engines and AI systems, delivered as a recorded video walkthrough.
- Done For You: a full-service marketing engagement, typically beginning with a 90-day pilot at a fixed monthly fee and continuing, by mutual agreement, on a monthly retainer.
- Done With You: a coaching and training engagement scoped individually per practice.
The specific scope, deliverables, fees, and timelines of any engagement are set out in the individual service agreement or written confirmation for that engagement, which together with these terms forms the complete agreement for that engagement. If a service agreement conflicts with these terms, the service agreement prevails for that engagement.
3. Fees, Payment, and Advertising Spend
- Fees for each service are confirmed in writing before an engagement begins. Unless otherwise agreed, service fees are payable in advance for each service period.
- Advertising spend is not included in our fees. Media budgets for platforms such as Google and Meta are billed directly to you by those platforms through your own accounts. We do not mark up, hold, or process your advertising spend.
- The AI Audit is provided free of charge, subject to availability, and carries no obligation to purchase further services.
- Fees for completed work and elapsed service periods are non-refundable unless otherwise stated in the applicable service agreement or required by law.
- Late payment may result in suspension of services until the account is brought current.
4. No Guaranteed Outcomes
This clause matters, and we state it prominently because honesty is how we operate. Search engine rankings, AI system outputs and recommendations, advertising platform behavior, and patient decisions are controlled by third parties and by market factors, not by us. Accordingly:
- We do not guarantee any specific ranking, placement, AI recommendation, traffic level, number of inquiries, patients, or revenue outcome.
- We commit to performing the agreed work with professional skill and care, and to reporting progress transparently and accurately.
- Any illustration of possible outcomes is an estimate, not a promise.
5. Client Responsibilities
Our work depends on reasonable cooperation. During an engagement, you agree to:
- Provide accurate information about your practice, and timely access to the accounts and assets needed for the agreed work (for example, your website and business profiles);
- Review and approve clinical and marketing content within a reasonable time, and ensure that approved content is accurate as to your practice, qualifications, and services;
- Remain responsible for your own regulatory and professional advertising compliance obligations as a healthcare provider in your jurisdiction. We build work to be compliant to the best of our professional knowledge, but you retain final responsibility for what your practice publishes and advertises;
- Pay advertising platforms directly and maintain your own ad accounts in good standing.
6. Intellectual Property
- The content of this website, and our methodologies including the Found First System, audit frameworks, and training materials, are our intellectual property and may not be reproduced, resold, or used to provide competing services without written permission.
- Upon full payment, deliverables created specifically for your practice during an engagement (such as website content, treatment pages, and campaign assets) are yours to use for your practice.
- We retain the right to use general insights, anonymized learnings, and non-confidential techniques from engagements in our future work and publications. We will not publish your practice's confidential information, and we will not name your practice in marketing or case studies without your written consent.
7. Confidentiality
Each party will keep the other's confidential business information confidential and use it only for the purposes of the engagement. This obligation survives the end of any engagement. Our specific commitments regarding personal data are set out in our Privacy Policy.
8. Term, Termination, and Pilots
- The Done For You pilot runs for 90 days. At its conclusion, both parties review results and decide whether to continue on a retainer. Neither party is obligated to continue.
- Ongoing retainers continue month to month unless a different term is agreed in writing, and either party may end them with 30 days' written notice unless the service agreement states otherwise.
- We may suspend or terminate services for non-payment, for conduct that is unlawful or abusive, or where continuing would require us to act against our published principles, including requests to publish fabricated results or misleading claims.
- Termination does not affect fees due for work performed and service periods elapsed.
9. Disclaimers
- Content on this website, including articles about marketing, AI systems, and search, is provided for general information and does not constitute professional advice for your specific situation.
- Nothing on this website constitutes medical advice. Healthcare information referenced in our content is illustrative and directed at practice owners, not patients.
- References to third-party companies, platforms, and competitors reflect publicly available information at the time of writing, are provided for comparison and education, and may become outdated. All trademarks belong to their respective owners, and no affiliation or endorsement is implied.
- Except as expressly stated in a service agreement, services and the website are provided "as is" without warranties of any kind, to the fullest extent permitted by law.
10. Limitation of Liability
To the fullest extent permitted by law: we are not liable for indirect, incidental, consequential, or special damages, including loss of profits, revenue, or business opportunity; our total aggregate liability arising from or related to any engagement is limited to the fees you paid us for that engagement in the three months preceding the claim; and we are not responsible for the acts, omissions, outages, or policy decisions of third-party platforms, including search engines, AI systems, advertising platforms, and hosting providers. Nothing in these terms limits liability that cannot be limited by applicable law.
11. Force Majeure
Neither party is liable for delay or failure to perform caused by circumstances beyond its reasonable control, including natural disasters, pandemics, government actions, internet or platform outages, and similar events. Affected obligations are suspended for the duration of the event.
12. Governing Law and Disputes
These terms are governed by the laws of Bangladesh. We encourage informal resolution first: contact ismail@iz-digital.com with any concern and we will engage in good faith. Disputes that cannot be resolved informally shall be settled by arbitration in Chattogram, Bangladesh, conducted in English, except for intellectual property disputes, urgent injunctive relief, and matters properly within small claims jurisdiction. Each party bears its own costs unless the arbitrator determines otherwise.
13. General
- Entire agreement: These terms, our Privacy Policy, and any applicable service agreement constitute the complete agreement between us.
- Severability: If any provision is unenforceable, the remainder continues in effect.
- Assignment: We may assign our rights and obligations; you may not assign yours without our written consent.
- Language: These terms are provided in English, which governs in the event of any conflicting translation.
14. Contact
IZ Digital
Email: ismail@iz-digital.com
WhatsApp (messages only): +1 (650) 381-9666
1309 Coffeen Ave. Suite 1200, Sheridan, WY 82801, United States