OUR METHOD

The Found First System Be Found. Be Chosen. Be Trusted.

Three stages, run in order. They turn a practice from one option among many into the recommended name in its market.

A recorded walkthrough of where your practice stands in each stage.

RUN IN ORDER
01
Be Found
The patient finds out your practice exists.
02
Be Chosen
They pick you over the others and book.
03
Be Trusted
They trust you, and AI starts recommending you.
THE PREMISE

Why a System Instead of a List of Services

Most agencies sell channels: an SEO package here, an ads package there, a website project on top. The problem is that patients do not decide in channels. They decide in stages. First they discover who exists, through Google, the map, and increasingly through AI assistants. Then they narrow to a shortlist and compare. Then they look for reasons to trust before they book.

Every IZ Digital engagement, whether Done For You or Done With You, runs on this system. Channels like SEO, PPC, and AI search visibility are the tools inside it.

HOW A PATIENT ACTUALLY MOVES

Three moments, from the patient's side.

01 BE FOUND

I asked an AI assistant which clinics near me handle this. Three names came back.

02 BE CHOSEN

I opened all three. One explained the treatment properly and let me book online.

03 BE TRUSTED

Before paying a deposit I checked the reviews and the practitioner credentials.

THE SEQUENCE

The Three Stages

They run in order, and the third one feeds the first.

what changes for you the work behind it
01

Be Found

Visibility where patient decisions start. Not just rankings: presence everywhere a patient looks to find out who exists, including the AI answers most agencies are not even measuring.

WHAT CHANGES FOR YOU

  • Your practice appearing where it was previously absent: map results, search results, and AI recommendations
  • A measurable baseline, because we audit what AI says about you before and after

WHAT WE WORK ON

  • AI search visibility, so assistants and AI Overviews, the AI answers that sit above Google results, can recognize and recommend your practice
  • Local SEO, a fully built Google Business Profile, and the structured data that tells machines who you are
  • Search visibility for the treatments that drive your revenue
02

Be Chosen

Being seen is not being selected. This stage converts the patient's research into a booked consultation, and puts paid campaigns to work where they actually pay.

WHAT CHANGES FOR YOU

  • Inquiries and booked consultations, each traced to what produced it
  • A falling cost per patient as conversion improves on the same traffic

WHAT WE WORK ON

  • Treatment pages written with clinical accuracy for your highest-value services
  • Website conversion: clear booking paths, credibility signals, real answers to patient objections
  • Compliant paid campaigns aimed at high-intent patients, with ad spend billed directly to you
03

Be Trusted

Trust is the compounding asset. Detailed reviews, visible credentials, and consistent authority make you the safe choice for patients, and they are the exact signals AI systems use to decide who to recommend next.

WHAT CHANGES FOR YOU

  • A reputation footprint that gets stronger every month and harder for competitors to match
  • Feedback loops: trust signals feed stage one, so the whole system compounds

WHAT WE WORK ON

  • A review strategy that grows detailed, specific patient feedback
  • Practitioner credential visibility where patients and machines look
  • Authority content that positions your practice as the credible voice in its specialty

The trust built in stage three returns to stage one as a stronger signal, which is why each month of work builds on the last.

A practice can be strong in one stage and still lose.

  • Excellent at ads but invisible in AI answers.
  • Highly ranked but with a website that loses the booking.
  • Well reviewed but never found in the first place.

The Found First System exists because growth requires all three stages working, in the order patients move through them.

Dr. Ismail Zakaria, the clinician who designed and runs the Found First System
WHO RUNS THE SYSTEM

Built and Run by a Clinician

The stages are ordered the way a clinician works a case. Measure first, treat in sequence, and say plainly which part takes time. That is also why the system starts with an audit instead of a proposal.

Your audit is recorded by me, not generated by a tool, and I will tell you which stage is weakest even if the answer is that you do not need us yet.

Dr. Ismail Zakaria Founder and CEO, IZ Digital
HOW WE WORK TOGETHER

Where Each Offer Fits in the System

Done For You

We run the full system end to end, starting with a 90-day pilot so you judge us on real numbers.

Done With You

Your team runs the system with our strategy, coaching, and training, so the capability stays in your practice.

Questions Owners Ask About the System

Is this just SEO with a new name?

No. SEO is one tool inside the first stage. The system also covers AI search visibility, entity and structured data work, website conversion, paid campaigns, and reputation strategy, sequenced around how patients actually decide rather than around marketing channels.

Why do the stages have to run in order?

Because each depends on the one before it. Conversion work is wasted if nobody finds the practice, and reputation compounds fastest once patients are already arriving. Running the stages in order means every month of work builds on the last instead of leaking.

Does it work for my type of practice?

The stages are the same for any practice a patient chooses rather than is sent to, because patient decision-making follows the same arc. What changes is the execution inside each stage: the queries tested, the treatment pages written, the compliance rules applied, and the review strategy used.

Which stage shows results first?

Paid campaigns in stage two can produce inquiries in weeks. Visibility and trust in stages one and three build over months, which is honest and unavoidable, because they depend on signals that cannot be faked quickly. We always tell you which is which.

What do I actually get each month?

Work in the stages, and a plain account of it. Every month runs on the same three stages, weighted towards whichever one is weakest right now, so the mix changes but the method does not. You also get a written summary of what changed, what it produced, and what comes next, in language that does not need a marketing background.

How much of this needs my time?

Less than most owners expect, and never the clinical judgment. We need you for approvals, for checking that treatment content is clinically accurate, and for the occasional short interview so the writing sounds like your practice. Done With You asks for more, because your team is doing the work and we are training them to keep doing it.

Where should we start?

With measurement. The AI Audit shows where your practice currently stands, which stage is weakest, and what to fix first. Everything after that is a decision you make with evidence.

See the System Applied to Your Practice

A free recorded audit. We map where your practice stands in each stage today, and what running the system would change first.

Five questions, and the website tells me the rest.