Paid search is the fastest way to reach patients who are ready to book, and the fastest way to waste a budget. We run compliant campaigns for your highest-value treatments and track every dollar through to the booked consultation.
Most ad reports stop at clicks. Ours follow each dollar until it becomes a patient.
Most wasted spend in healthcare PPC traces back to the same four gaps. None of them show up in a report that stops at clicks.
Broad keywords pull in symptom checkers, students, job seekers and people comparing prices across the country. Every one of those clicks is paid for at the same rate as a patient ready to book.
A patient searches for one treatment and arrives at a page about everything. The click is paid for, and the patient goes back to the results to find a practice that answers their question.
Impressions, click-through rate and cost per click all look like progress. Without call and form tracking tied to bookings, nobody can say which campaign produced a patient and which produced nothing.
Healthcare ads run under restrictions that e-commerce ads do not. Agencies that ignore them end up with disapproved ads, limited delivery, or tracking that sends patient information where it should not go.
Each gap above has a fix. We run all six together, because a good ad sent to a weak page still wastes the click.
Campaigns split by treatment so budget follows the procedures that matter most to your practice, and a busy season in one does not starve another.
Keywords chosen for booking intent, search terms reviewed every week, and negative keywords added so the budget stops paying for the wrong people.
A dedicated page for each campaign that answers what the patient searched for, shows who will treat them, and makes booking the obvious next step. Clinical copy is reviewed by a clinician.
Ad copy and audiences built within the platforms’ healthcare policies from the start, so campaigns are not paused or disapproved halfway through a month.
Every call and form attributed to the campaign that produced it, then matched against booked consultations, without sending patient health information to ad platforms.
Spend moved each month toward the campaigns with the lowest cost per booked patient, and away from the ones that only look good on clicks.
Ad platforms treat health differently because patients’ privacy and safety are involved. The details vary by platform, treatment and market, and they change, so we check them per campaign rather than assuming.
Platforms limit building audiences or remarketing lists around a person’s health. Campaigns have to reach patients through what they search for, not what is known about them.
Outcome promises, before-and-after framing and superlatives are scrutinised by the platforms and by professional regulators. Ad copy is written to be accurate first.
Tags placed carelessly on booking or patient pages can pass sensitive information to third parties. Tracking is set up to measure bookings without exposing who the patient is or what they came in for.
Certain categories, such as some prescription and addiction-related services, require advertiser certification before ads can run. We confirm this before a campaign is built, not after it is rejected.
The ad account is set up in your name and stays yours if we ever part ways, along with its history, audiences and conversion data. We manage it with access you grant and can remove.
Ad spend is billed direct to you by the platforms, never marked up and never routed through us.
Our fee is separate and fixed, so we gain nothing from telling you to spend more.
Your true cost per patient is always visible, because the spend and the bookings sit side by side in the same report.
Tracking goes in before a dollar is spent. Campaigns that cannot be measured cannot be improved.
Any existing account reviewed for wasted spend, the treatments and budget for the quarter agreed with you, and call and form tracking installed and tested against real bookings.
Treatment landing pages written and clinically reviewed, campaigns and ads built within policy, and the first campaigns launched on a controlled budget.
Search terms reviewed weekly, negatives added, ads and landing pages tested, and budget moved toward the campaigns producing booked patients.
Cost per booked patient by treatment, what worked, what was switched off and why, and a clear recommendation on whether to continue, scale or stop.
The audit shows how your practice appears to patients searching today, and where paid search would fill the gaps first.
We will tell you before you spend, not after. In these cases, the money does more elsewhere first.
If inquiries already go to voicemail or wait days for a reply, more ads mean paying for patients who book elsewhere.
If you cannot see new patients for weeks, paid demand turns into cancellations. Capacity comes first.
In competitive markets, a very small budget runs out before the data says anything useful. Local SEO may be the better first move.
Anything not covered here, ask during your AI Audit.
It depends on the treatments, how competitive your area is and how many new patients you can take. We set a starting budget from what the audit shows about your market, and adjust it once the cost per booked patient is known rather than guessed.
Ads can produce inquiries within days of launch, which is the main advantage over SEO. The first weeks are also when the most is learned about which searches convert, so cost per patient usually improves as campaigns are tightened.
They do different jobs. PPC buys visibility now and stops when the budget stops. SEO builds visibility that compounds but takes months. Many practices use PPC to fill the schedule while SEO catches up, then reduce spend on the treatments where organic results carry the load.
Google Ads search campaigns first, because that is where patients with booking intent are. Other platforms are added only when the tracking shows they produce booked patients at a cost that makes sense for the treatment.
Yes, and it is usually better than starting fresh, because the account history is useful. We review it first for wasted spend and missing tracking, and keep what is working. If your current agency owns the account, we will help you request ownership.
No. Our fee is fixed and separate from your spend, which is billed direct to you by the platforms. A percentage model rewards an agency for spending more, which is the opposite of what a practice needs.
PPC is delivered inside our engagements rather than as a standalone package. Done For You starts as a 90-day pilot at $997 per month, moving to a retainer from $2,500 per month once the results justify it. Done With You starts from $7,500 for the first 90 days. Ad spend is separate and paid direct to the platforms.
A free recorded audit of how your practice appears in search, the map and AI answers, and where paid campaigns would reach patients you are missing. Run personally by Dr. Ismail Zakaria, with a prioritized fix list.
Three a week, because each one is recorded by hand.