Why Consider IZ Digital as Your Local SEO Services Partner?
For more than 5 years, IZ Digital has been providing services focused on local SEO positioning. This has led us to work with major brands from different business sectors.
If you are looking for an ally to position your company and get many more benefits in the digital world, contact us, we’re looking for a partner with the same ambition as us.
We have excellent experts, we’re constantly up to date with SEO trends and news, and above all, we’re very passionate about the work we do for our clients. In addition, we have unique features that make us stand out from the competition.
We have more than 5 years of experience making large, medium, and small companies appear in the first results of Google, getting a lot of new local customers, and significantly increasing their visibility.
We offer you a fully customized experience to achieve the best local SEO results. In addition, all our services are executed by certified professional staff to provide you with the best results.
No Contract to Get Started
Unlike many marketing agencies, with us, you can hire any service without signing any contract. Thus, if you stay with us, it will be because of the good results we provide since there’s no legal obligation to continue with the service.
Affordable and Transparent Pricing
We’re used to working with the small, medium, and large companies, so we offer personalized and reasonable prices to our customers. Forget about crazy and super-high prices. All our plans are designed to provide the greatest comfort to your pocket.
In addition, you won’t have to worry about hidden fees, all our plans have transparent prices, and you’ll be able to know them before purchasing any service.
Get Found Online
Did you know that about 93% of American consumers search for local businesses online?
That shows the importance of Local SEO services. If you have a company and want to reach your potential customers, you should optimize local search engines to rank and grow your business with the best SEO company in the US.
What Is Local SEO?
Have you ever searched the Internet for companies near you? The first businesses that Google shows you, have a good local SEO strategy.
That's what local SEO is all about, positioning your company at the top of the rankings in a given region, which provides you with a better chance of reaching your target audience.
Considering that Google has become almost a personal assistant to search for any information, local SEO can be used to improve the positioning of a company in a specific geographic location.
According to Search Engine Watch, 70% of users searching for businesses on the Internet end up calling a phone number from Google search results. That’s a sign of the importance of positioning yourself with local SEO company and providing updated information about your brand.
On the other hand, companies that have not started with local SEO tend to have slower results and may even fail. This is due to the high competition and lack of adaptation to digital media.
Remember that making a company's brand known isn’t easy since many strategies must be evaluated. One of the most important is local SEO, which will determine the position of your business in the regional market.
If you’re interested in using local SEO for your business, you have to keep in mind that it’s not an easy task. To achieve good results, you should consult SEO professionals with years of experience.
Our Local SEO Services Include
1. Google Business Profile Listing and Optimization
One of the essential steps to optimizing local SEO is to create a business profile in Google Business. This is a tool specially designed to improve the presence of small, medium, and large businesses in search results.
It’s necessary to have an optimized business profile so customers can easily find your company. That allows you to provide crucial information about your organization to users, such as your contact number, exact address, established hours, and who is in charge.
Your potential customers must have access to all this information to inspire confidence and professionalism. We can optimize your Google Business profile efficiently, providing the relevant data of your business. It will allow you to position yourself in Google's local SEO listings. One of the essential steps to optimizing local SEO is to create a business profile in Google Business. This is a tool specially designed to improve the presence of businesses in search results.
2. Google Business Profile Management
One of the features of the Google Business profile is that it allows you to create local SEO campaigns to promote your business, allowing you to offer your products directly from the search engine. Of course, for your business to get the best results, you need to manage your profile correctly.
The new Google update has added new features to the business profile. Therefore, it’s necessary to evaluate each of them and manage them in the best possible way. Our affordable local SEO service includes managing your profile and monitoring it to provide you with the best results.
3. Building Local Citations
Local citations are essential in optimizing Local SEO. It works as a basis for companies starting in the world of SEO.
In short, it’s a process of aggregating information about your company on other websites, adding important data such as your directory.
Local citations are created on other popular and relevant industry platforms, such as social networks, business directories, or any other place where someone might search for information about your type of company. It’s done to gain more visibility in search results in a given location.
Fortunately, we have the best tools dedicated to local citation management, which allow you to audit your company profile and create a list of directories where your business should be listed.
This way, you can better optimize your profile for local SEO and get results in less time.
4. Keyword Research and Targeting
The success of any SEO campaign is related to the use and choice of local keywords. If you don't choose the right keywords to rank for, your efforts to optimize your business website will be in vain.
If you want to make sure you rank your company with the right keywords, we offer you the solution. Our team has the best and most powerful search and keyword targeting tools to optimize your local SEO, allowing you to rank in the first results of Google.
This is one of the keys to getting more sales in your company with SEO, and many agencies fail in the most essential thing, their research.
5. Monitoring Ratings, Reviews, and Search Rankings
It’s not only important to implement a local SEO strategy, but also to constantly monitor the opinions, reviews, and search rankings. In this way, you’ll be able to analyze your business's position and reputation.
Commonly, some reviews and ratings that are made of your business are negative, something that has a direct impact on the positioning of your company. With us, you don't have to worry about that because our services maintain good ratings for your company, remove negative reviews and keep an eye on your search rankings.
6. Local Link Building
Link building is a vital part of any SEO strategy. It’s the process of creating relevant local links to your company, which serve to attract new users and traffic to your website, allowing you to climb positions in local searches.
Of course, this task must be done with prior planning and research. It should be noted that local link-building requires a lot of work, time, perseverance, and creativity.
Experts in this sector should perform this task so that you can be sure that they’re quality links, otherwise, it can have the opposite effect, and Google can penalize you.
7. Website Localization
Website localization is one of the foundations of a local SEO strategy. This term refers to the language and tone with which your company communicates with local customers.
In this case, we must study in depth the cultural aspects and language of your locality to establish better communication with your target audience.
To do that, an evaluation of your company's buyer persona should be carried out, which will allow us to know the problems and needs of users and find the best way to connect them with your brand.
8. Mobile Responsive Design
Nowadays, internet searches tend to be conducted more on cell phones. Therefore, your company's website must be fully optimized and with a responsive design for mobiles.
This improves the user experience, making it easier to navigate and understand the site from a mobile device. In addition, being optimized for mobile reduces loading time, reduces the bounce rate, and gives a positive perception of your brand.
If people stay longer on your website, Google will take it as a good sign, and you will rise in the ranking.
At IZ Digital, we have expert designers that will help you to make your website fully optimized for mobile devices and have a responsive design to improve the user experience.
9. Local Content Creation
Every successful local SEO campaign has a well-designed content plan to achieve its goals. Local content creation allows your company to be closer to the community you want to reach, engaging your potential audience.
But that's not all. Creating local content contributes to your company's organic positioning, allowing it to occupy the top positions in local search results. With us, you’ll have quality and 100% original local content at your disposal.
10. Local SEO Audit
SEO audit is a process that evaluates your website's compatibility with search engines to find out how optimized it is and what aspects could be improved.
In this sense, the local SEO audit seeks to help you optimize your website to position it in the first search results in a certain location. Its main objective is to allow you to improve your ranking and climb positions.
Our local SEO experts can audit your website, optimize it, and keep it monitored, so we can fix all the details we see based on the statistics.
By doing that, we can maximize your chances of reaching the top of Google's results.
11. On-page Optimization
For any local SEO strategy to be successful, your website must be appropriately optimized and complies with Google's parameters. In this process, advanced systems and tools are often used to improve a website's performance, increasing traffic, conversions, and revenue.
Generally, a website is optimized to improve its load times, remove unused content and use a suitable server or hosting. However, this process can be quite complicated if you’re not an SEO specialist, so it’s best to leave it in the hands of experts.
12. Online Reputation Management (ORM)
It’s crucial to eliminate or avoid negative reviews on the Internet, which affects your company's reputation and positioning. That’s what ORM is all about, which consists of a set of marketing techniques focused on taking care of the image that people have of your company.
A study conducted by Clutch revealed that 83% of users seek answers and opinions of companies in forums and comments on social networks. Therefore, it’s vital to act on any negative comments that affect the credibility of your business.
We use different techniques and tools to eliminate any negative opinions and avoid these types of comments in the future.
13. Conversion Rate Optimization (CRO)
Conversion rate optimization refers to strategies that optimize a website's conversion rate. When we talk about conversion, we refer to the users who have entered your company's website and performed some action.
The conversion rate seeks to improve the retention time of users and lead them to purchase your products or services. It can also be used for other purposes, such as obtaining subscriptions, filling out contact forms, etc.
Although several factors must be considered to increase conversion, copywriting is one of the most important, usually overlooked.
Having texts with the right words, those that make your reader want to take action, is essential to increase your conversion rate, and this can only be achieved with the help of a quality copywriter.
That’s why our team has the help of several copywriters with years of experience.
14. Analytics Tracking and Reporting
It is not only important to position a website by working on local SEO but also to monitor and analyze statistics. This allows us to measure, process, and report everything that has happened on your website, which is essential to know user interaction.
In general, various tools are used to track and generate reports from time to time. It allows the detection of problems in the site and finding the best opportunities for positioning your company.
Benefits of Local SEO
Local SEO brings many benefits and advantages when publicizing a company and marketing its products or services in a specific location. If you haven’t yet taken the step to optimize your company's local SEO, here are some of its most outstanding qualities.
Easy to Track
Optimizing your company's local SEO will make it easier to reach new local customers and increase your sales. It will also allow you to position your brand and make it known in the region where you are located.
Google Business Results Look Professional
Another benefit of working on local SEO is to get a more professional look when searching for your company. Users will have a better experience knowing the most relevant data and your contact numbers, something that inspires more confidence and security.
Grow Local Website Traffic
Competing for the top spot on search engines takes work. However, one of the fastest ways to raise awareness of your business is to optimize your local SEO, which makes it easier to rank higher, increasing visits to your website.
Brings More People to Your Business Location
By optimizing your company's local SEO, your target audience will be able to know your exact location through Google Maps. Therefore, more people will come to your business if you have a well-optimized profile.
Outrank Your Local Competitors
Usually, local businesses don't optimize their local SEO. This gives you more chances to outperform them and rank high. This way, you’ll get better earnings and customer loyalty for your local business.
Frequently Asked Questions
Do you have any questions about the local SEO service? To help our users clarify their most frequently asked questions, we have compiled them in this section:
What are local SEO services?
These services offer you all the strategies and advice of a local SEO expert to rank your company's website in the first search results of your location.
Therefore, it’s an excellent ally for large, medium, or small businesses that sell their products in a certain location, allowing them to reach their target audience easily.
How much does local SEO cost?
We offer customized rates according to your business type and the difficulty of achieving the objectives.
A small business won’t have that much money to invest, so we adapt to that.
To give you an idea of the prices, our services have a value between $300 to $2500 dollars. If you want to know them in detail, you can contact us.
What are the benefits of local SEO services?
Properly optimizing the local SEO of your business offers you different advantages. Among them are: 1. Increased traffic. 2. Increase in the number of clients. 3. Improved CTR. 4. Increased visibility in local search engines.
Is it worth paying for local SEO optimization?
Of course, it is.
With the local SEO service, your business will reach new people, increase sales, and boost your brand.
How long does local SEO take?
There’s no estimated time to see the results of local SEO optimization, as this varies depending on the strategies and the company. However, it’s estimated that the first results are seen between the fourth and sixth months.
Why do small businesses need local SEO?
The best way to publicize a small business is to position itself in local search results. This will allow users to learn about the company and its products or services.
What is local SEO with an example?
Restaurants often sell their products and offer their services in specific locations. Therefore, you need to plan how to attract new customers and raise awareness of your business. The best way to do this is to optimize your local SEO.
If a person located in L.A. searches for restaurants, the first restaurants that appear in the Google search engine are the ones that are the best SEO optimized.
Is local SEO still relevant?
Yes, if your company sells products or services in specific locations, local SEO will help you reach your target much more quickly.
Is local SEO easier than national SEO?
The answer is no. Local SEO is just as demanding as national SEO because you have to consider greater levels of detail, as they are usually offered in a specific location and not marketed elsewhere.
What is the best local SEO factor?
There are many important factors in local SEO. We would put a good Google My Business optimization as the most important, but the reality is that you need a correct optimization of all factors to have good results.
Who benefits from local SEO and why?
Your business and customers benefit from local SEO. First of all, your local business will earn more revenue and become more popular. On the other hand, users can find the products or services they’re looking for near their current location.
Who needs local SEO?
All companies that sell products or services in a particular location.
Which is better local SEO or paid search?
Although advertising campaigns offer visits in less time, they can be quite expensive, and their results are momentary. On the other hand, if you work with local SEO, you can achieve more lasting results and are guaranteed to be available 24/7 to all Internet users
What are local SEO keywords?
Local keywords are an important part of local SEO. They’re necessary to optimize your company's website. With them, users will be able to find your business and the products or services you offer just by typing certain terms in the Google search engine.
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If you want your company to be positioned in the first search results in your region, don't waste any more time.
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