Pricing

They are features or pre-selected offerings by SEO service providers to make sure clients can decide properly.

While SEO is an ongoing process and should be consistent, businesses shouldn’t spend all their budgets on SEO. We believe anywhere between $800 - $6500 per month should be fine.

If a business has a marketing budget, SEO has to be taken into consideration sooner because it generates long term sustainable growth for a brand. Investing in SEO is building an asset for a company.

Usually companies have variable charges depending on the size of a website. Here at IZ Digital we stick to our fixed monthly retainer.

Based on the hours, tools and strategies used by the SEO Professionals.

SEO Agencies commonly charge between $100 -150/hours. It is more affordable to sign up for a monthly retainer rather than hourly rates, as it could get expensive if hourly pricing is chosen.

The search engine is a very competitive platform at the moment, and with more people investing time and effort into SEO, there is more competition in the search results.

The advertising budget depends on the business sales goal. Let's say if an average sale for a the business generates $50 in revenue and the sale occurred when 10 people visited the landing page.

If we assume that per click to the ad cost $3, then 10 visits would cost $30 ($3x10) in total and it generated 1 sale worth $50. Which means if a business wants to grow this revenue by $500 they would need to hold a budget of $300.

We know businesses who pay hundreds of dollars per ad click because of their business being in a very competitive field. The expense however also depends on many other factors, such as size of the target geography, search volume, cost per click and several search engine algorithm factors.

If used correctly, it is the most cost effective advertising platform for small businesses.

Google ad is a no brainer for any types of businesses. It allows businesses to reach millions of people who search for the right solution to their problem and is the most cost-effective means of advertisement out there.

We would judge the effectiveness of a PPC campaign based on whether people are clicking through the ads and potentially converting into a lead. We know for a fact that on average there is 2-5% click through rate CTR for an ad that shows up on google. The conversion rate will vary depending on the landing page message and if its solution meets the user's needs.