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Content Authority Building

Topical Map SEO Agency for Medical Practices

Use topical maps to build comprehensive content that ranks for thousands of keywords.
Check Packages
10+
Years in SEO
50+
Topical Maps Created
85%
Average Traffic Increase
woman working with topical map SEO clients while seated at her desk and using her computer
Topical Map SEO hierarchy illustration.

What Are Topical Maps?

A topical map is a manually crafted roadmap that organizes your content into clusters around core topics.

Think of it as a GPS for Google:
1. Pillar Topics: Core subjects (e.g., “Telehealth Services”).
2. Subtopics: Detailed angles (e.g., “HIPAA Compliance for Telehealth”).
3. Supporting Content: FAQs, guides, and case studies.

Who Is This For?

IZ Digital specializes in marketing for medical practice professionals who provide hands-on patient care and need to attract, retain, and grow their patient base.
Local Clinics & Family Practices
Independent practices, family medicine, and primary care clinics looking to attract more patients from their immediate community and surrounding areas.
Specialty Practice Groups
Orthopedics, cardiology, dermatology, and other specialist practices wanting to become the go-to provider in their specialty for local patients.
Community Hospitals & Medical Centers
Regional hospitals and medical centers serving specific geographic areas who need to compete with larger health systems for local patients.
Urgent Care & Walk-in Clinics
Fast-paced care centers that need immediate visibility for time-sensitive patient searches and emergency situations.

Choose Your Topical Map Package

Building topical authority requires a well-crafted topical map, which provides a visual representation of the key topics your website needs to cover. Ready to build your authority? Choose your plan to get started.

Starter Map

For focused websites and specific topics
$497
Hundreds of Core and Sub Topics
Mind Map
Internal Linking Strategy
Manual Work - Not AI Generated
Search Volume Data
2-Week Delivery Promise
Get Starter Map

Authority Map

Comprehensive niche coverage
$997
Everything from Starter Map plus
* In depth Competitor Analysis
* Keyword Difficulty
* Search Intent for the Topics
* Content Type Recommendations
* SEO H1/Title/URL Slug Recommendations
3-Week Delivery Promise
Get Authority Map

Frequently Asked Questions

How is this different from AI clustering tools?

Tools miss 30–40% of topics. We manually curate maps to avoid gaps.

Can I use this for my existing site?

Yes! we'll audit your content and align it with the new map.

What’s your revision policy?

Unlimited revisions until you’re 100% satisfied.

Do you offer revisions or refunds?

Yes. Unlimited revisions until you’re satisfied. Full refunds if we can’t meet your needs after revisions.

Which package should I order – Starter or Authority?

Starter Map ($497): Ideal for new sites.

Authority Map ($997): Best for established sites needing competitor analysis and search intent guides.

Can I use a topical map if I already have many posts?

Absolutely. We'll audit your content, identify gaps, and reorganize existing posts into clusters.

Will you guide implementation?

Yes. You’ll get a video walkthrough and email support for 30 days post-delivery.

How often should I update my topical map?

Every 6–12 months or after major Google updates (like Core Web Vitals changes).

What are common mistakes to avoid?

1. Ignoring zero-search topics (they build authority).
2. Overlinking to low-priority pages.
3. Using AI tools without human oversight.

Is topical authority the same as targeting low-competition keywords?

No. Low-competition keywords are shortcuts. Topical authority makes you Google’s trusted resource, even for competitive terms.

Do I still need backlinks?

Are zero-search-volume keywords worth covering?

Yes. They answer real user questions and strengthen topic clusters.

Won’t a clustering tool give the same results?

Tools miss 30–40% of subtopics. We manually analyze forums, Reddit, and “People Also Ask” for gaps.

What’s the difference between SEO tool vs. SERP keyword difficulty?

Tools like Ahrefs calculate difficulty algorithmically. I assess SERPs manually to see if you can realistically outrank competitors.

What’s the difference between domain authority and topical authority?

Domain Authority: Overall site strength (backlinks, age).

Topical Authority: Expertise on a specific topic (content depth, user engagement).

What is search intent?

What users really want (e.g., 'best cardiologist near me' = commercial intent; 'what is heart disease' = informational).

What are topic clusters?

Groups of content around a pillar topic (e.g., 'Preventive Care' → 'Annual Physical Exams,' 'Vaccination Schedules,' 'Health Screenings').

What is topical mapping?

Strategically organizing content topics to cover every angle of your niche.

How long until I see results?

I track the following:
1. Organic traffic growth (Google Analytics).
2. Keyword rankings (Google Search Console).
3. Serp Coverage (Google Search Console)

How do I measure the impact of my topical map?

3–6 months for traction, 12+ months for dominance.

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