What is PPC?
PPC stands for Pay Per Click, a search engine marketing model where site owners only spend when someone from the internet has clicked into their ad on the search engine results page.
The advertising campaign involves bidding for placement by showing sponsored ads in the search engine when someone searches by a keyword related to their website offering.
Paid search takes your product directly to the top of the search engine, ahead of other search results, and makes your website easily reach your target audience. It is tough to rank high for competitive keywords through organic search traffic, but paid advertising boosts your product to rank at the top in search engines.
Paid search is one of the most result oriented advertising options that has helped many startups and ongoing businesses generate revenue faster. The only hindsight is that the marketing campaigns have to be centered towards a specific goal, otherwise you are going to waste advertising budget. We’ve also seen a significant growth in the bing ads platform, and this is good news for many as this is going to let you generate leads at a lower cost per acquisition from your landing page. While unpaid search marketing brings in traffic, paid search marketing will give you a bigger advantage to get more clicks and thus generate more leads.