For private GP, specialist consultant and diagnostic clinics. Be the named clinic when a self-paying patient searches, when a referrer recommends, and when an AI assistant is asked who to see.
“Where can I see a private specialist about this quickly, and what will it cost me?”
Based on consultant credentials, published consultation fees and patient reviews, your clinic is the strongest option nearby, with self-pay pricing listed and appointments available this week.
This is the outcome we build toward. Shown as a demonstration, not a claim.
A private clinic fills its diary from two directions. Patients who decide for themselves, usually because they are waiting for something and have decided to stop waiting. And referrers, whether a GP, another consultant, an insurer network or a corporate scheme, who send patients on reputation and on how easy you are to deal with.
Those two buyers want different things. The self-paying patient wants to know what it costs, how soon they can be seen, and who exactly they will be seeing. The referrer wants a clear scope of practice, a fast route in, and confidence their patient will be looked after. Marketing that only chases the first, or assumes the second happens by itself, leaves the diary half full.
There is also a third reader now. Patients ask ChatGPT, Perplexity and Google’s AI Overviews where to be seen privately, and the assistant answers with clinic and consultant names, drawing on credentials, published fees and review text. That is a visibility no ranking report shows you.
If you have worked with an agency before, some of this will sound familiar.
The two questions every self-paying patient has, answered nowhere on the site. They ring to ask, nobody picks up, and they book with the clinic that published both.
Referrals are counted, never cultivated. No one knows which sources are growing, which have gone quiet, or whether the clinic is even easy to refer into.
Patients research the symptom long before the clinic. Content assembled from a keyword tool reads as unsafe to a patient and as embarrassing to the consultant whose name is on it.
Ask your current agency what ChatGPT says when a patient asks where to be seen privately for your specialty in your city. Most cannot answer, because they have never checked.
Three stages, run for both buyers at once: the patient deciding for themselves, and the person deciding where to send them.
Visibility at the symptom, not just the specialty. Condition and investigation pages that answer what a worried patient actually searches, consultant profiles built as recognizable entities with scope of practice and credentials, a complete local and map presence, and the structured information an AI assistant needs to name you.
Published consultation fees and genuine availability, a booking path that works for self-pay and for insured patients without making the patient work it out, and a referral route a busy GP can use in under a minute. Paid campaigns only where intent is real, tracked to the appointment rather than the click.
The record both buyers check. Reviews that name the consultant and the problem solved, credentials and registrations consistent everywhere you appear, and the follow-up that keeps a referrer sending: a letter back on time, an outcome they can trust, a clinic that is easy to deal with.
The audit tells you which of the three stages is costing you appointments right now.
Named plainly, because a clinic owner should be able to see which of these they are neglecting.
The fastest growing source for most private clinics, and the most price transparent. These patients compare on fee, waiting time and who they will see. Publishing all three wins more of them than any campaign, and it is the single most common thing missing from a private clinic site.
A channel that responds to being managed rather than marketed at. Clear scope of practice, a referral route that takes a minute, letters returned promptly, and someone actually tracking which sources are growing and which have gone quiet. Slower to build and far harder for a competitor to take from you.
Scans, screening and health assessments bring patients in for a single item at a known price. Handled well they introduce a patient to the clinic rather than ending there, which is where most clinics leave value behind.
Chronic and ongoing care is worth years of appointments, so the marketing job is retention as much as acquisition. Recall that actually runs, clear care pathways, and a reason for the patient to stay with your clinic rather than return to a waiting list.
Dr. Ismail Zakaria
Founder and CEO, IZ Digital. Healthcare practitioner and healthcare entrepreneur.
I am a practicing clinician. I run my own chambers and pharmacies, I see patients, and I have sat on your side of the desk listening to marketing pitches full of numbers nobody could explain.
Private clinics get marketed to as though a patient choosing a consultant were choosing a hotel. They are not. They are frightened, they are often in pain, and they are trying to work out whether you are the safe pair of hands.
When we write your condition pages, plan your campaigns, or decide how a referrer reaches you, those decisions are made by someone who has taken the referral call, written the letter back, and knows what a clinic’s reputation is actually worth.
The work is the same. What changes is who does it, and how much of your time it takes.
We run your marketing end to end, starting with a 90-day pilot at a fixed monthly fee so both sides can judge results on real numbers before a longer retainer. Advertising spend is billed directly to you, with no hidden margin on your media budget.
Worth setting against your own numbers before you compare it to other quotes. For most clinics a handful of new self-pay consultations, or one recovered referral source, covers the month outright.
For clinics that want capability in-house: a bespoke strategy for your clinic, coaching for you or your team, and training built around your systems rather than a canned course. Often the better fit where a practice manager already owns the day to day.
The playbooks, condition page templates and training stay in the building when the engagement ends, which is the point of this track.
So you know what lands on your desk, and when. This is the Done For You pilot. The Done With You version follows the same sequence with your team doing the building.
We record where you stand in Google, the map and AI answers, break your current appointments down by source so self-pay, insured and referred are visible separately, agree which conditions and investigations the quarter is aimed at, and set up tracking through to the booked appointment.
Condition and investigation pages written and reviewed by a clinician, consultant profiles and credentials made prominent and consistent, fees and availability published, the referral route simplified and put in front of referrers, local profile and structured data completed, and campaigns live if paid is part of the plan.
We follow real inquiries through your forms, phone and reception to find where patients drop out, and usually find two: the unanswered call at a clinic hour, and the insured patient left to work out their own route in. Fixing those costs nothing extra in ad spend.
Inquiries and booked appointments by source against the week one baseline, referral sources gained or recovered, plus a re-run of the AI visibility check. If the numbers do not justify carrying on, we say so and you walk away owning everything we built.
A fair question for a clinician-led agency, so here is the answer. Dr. Ismail Zakaria sets the strategy, records your audit, writes or reviews anything clinical, and is the person you speak to at every review. Production work, campaign management and reporting are run by a small specialist team to his brief.
That is also why intake is deliberately limited. We take on a small number of clinics at a time, and we do not take two competing clinics in the same area for the same specialty.
We do not publish fabricated statistics or invented case studies, here or anywhere. We do not run fake review schemes. We do not write clinical content that oversells an outcome to get a click.
We also will not market a waiting time or a fee you cannot honour, because in private medicine that is the fastest way to lose both patients and referrers. When we show you results, they will be yours, measured, and real. It is why there are no client logos or testimonials on this page yet, and why the AI answer above is labeled a demonstration.
It is more relevant, not less. A referred patient still searches your name and your consultant before the appointment, and what they find decides whether they attend, and whether they tell their GP it went well. Referrers also check. Half this work protects the channel you already depend on, and the rest reduces how completely you depend on it.
In our experience yes, at least for the initial consultation and common investigations. Self-paying patients treat a missing price as a reason to move on, and AI assistants cannot recommend a fee they cannot find. You do not have to publish everything, and complex or variable work can be quoted after assessment, which is worth saying on the page rather than leaving blank.
Yes, and the questions are specific: which clinic can see me soonest, who is the right specialist for this symptom, what does a private consultation cost. ChatGPT, Perplexity and Google’s AI Overviews answer with clinic and consultant names. Our AI Audit shows you whether yours is one of them.
We draft it and a clinician reviews it before it reaches you, so what you receive is already safe rather than a first attempt needing correction. You still sign off anything published under a consultant’s name, which usually takes minutes rather than an evening.
Done For You starts as a 90-day pilot at $997 per month, moving to a retainer from $2,500 per month once the results justify it. Ad spend is billed directly to you by the platforms, never marked up. Done With You starts from $7,500 for the first 90 days and is scoped to your clinic. Anything beyond that depends on your specialty and where you are starting from, which is what the audit establishes.
Yes. IZ Digital is built for owner-led private practice, not hospital groups. A single consultant with a clear scope of practice is often the fastest case to make visible, because there is one name to build rather than a directory of them.
A free recorded audit of how patients currently find you, where they are being sent instead, and what it would take to change that. Run personally by Dr. Ismail Zakaria, with a prioritized fix list.
Three a week, because each one is recorded by hand.