Patients now ask ChatGPT, Gemini, Perplexity and Google's AI Overviews which practice to see, and the answer often names just two or three. We make your practice one an AI system can find, understand, verify and recommend.
Each system works differently, but the ones that search the web follow roughly the same path. A practice can drop out at any step.
It searches for sources that match the patient's question: websites, business profiles, directories and reviews.
It reads what it found. Clear pages and structured data tell it what you treat, where, and who treats it.
It checks whether other sources agree. Consistent details, credentials and specific reviews make you a safe answer.
It names the practices it is most confident about. Everyone else is left out of the answer entirely.
Built on the foundations of our healthcare SEO work, with extra focus on how machines read and trust you.
Schema markup for your practice, practitioners and treatments, and the same name, address and details everywhere, so every system recognizes you as one clearly defined practice.
Treatment pages that directly answer what patients ask about cost, recovery, suitability and who performs it, written so an assistant can quote them accurately.
Named practitioners with credentials on every clinical page, linked to their registrations and profiles, so the expertise behind your content can be checked.
Listings on professional registers, associations and trusted directories, plus local mentions. Assistants trust what several independent sources agree on.
AI learns what you are known for from review text. We help patients describe the treatment they had, so the reviews say more than "great staff".
Key information in plain page text rather than images or scripts, fast pages, and crawler settings checked so AI search tools are not blocked from your site by accident.
At the start we agree a set of questions your patients actually ask, for your treatments and your area. Each month we put them to the main AI assistants and record whether your practice is named, how it is described, and which competitors appear instead.
AI answers vary from one run to the next, so we report the pattern over time rather than a single screenshot. Alongside it sit the numbers that matter most: inquiries and booked patients.
Many AI assistants search the web before they answer, and the pages they find are largely the pages that already rank. A practice that is invisible in search is usually invisible in AI answers too.
That is why we do not sell AI SEO as a separate package. It runs inside healthcare SEO, starting with local SEO, because the same signals serve both.
A guaranteed mention in ChatGPT, because no one controls what an AI system says.
A single file or trick that fixes it, because AI visibility comes from the same trust signals as everything else.
Mass-produced AI content, which is the opposite of the clinician-backed content these systems trust.
The work, listed and dated so you can check it happened.
Honest tracking, including the months your practice is not named.
Numbers measured in patients, with AI mentions as the instrument panel.
Anything not covered here, ask during your AI Audit.
It is the work of making your practice easy for AI assistants and AI search features to find, understand and recommend. You may also see it called generative engine optimization, answer engine optimization or AI search visibility. The work is largely the same.
The ones patients are most likely to use: ChatGPT, Google's AI Overviews and AI Mode, Gemini and Perplexity. The list is reviewed as patient habits change.
Usually. Wrong answers tend to come from outdated or conflicting information somewhere online, such as an old address, a closed location or a treatment you stopped offering. We find the source, correct it, and make the accurate version clear and consistent.
It varies by system and by market. Assistants that search the web live can reflect changes sooner than ones relying on older training data. The 90-day pilot includes a re-run of the AI visibility check against the week one baseline, so you judge on evidence.
AI SEO is delivered as part of healthcare SEO inside the Done For You and Done With You engagements, because it depends on the same foundations.
A free recorded audit of how your practice currently appears in search, the map and AI answers, and what would move the numbers first. Run personally by Dr. Ismail Zakaria, with a prioritized fix list.
Three a week, because each one is recorded by hand.