A patient who searches for a treatment by name is usually close to booking. We build Google Ads search campaigns around those searches, keep them inside Google's healthcare policies, and judge each one by the consultations it books.
HOW A CAMPAIGN IS BUILT
The structure decides where the budget goes before a single click is paid for.
WHAT YOU SEE EACH MONTH
Cost per booked consultation, by treatment.
When we review an existing account, the wasted spend usually comes from the same four places.
THE WRONG SEARCHES
Loose keywords and no negative keywords pull in symptom checkers, students, job seekers and price comparers, each one charged at the same rate as a ready patient.
THE DEFAULT SETTINGS
Auto-applied recommendations, display placements and wide location settings quietly stretch the budget beyond the patients you can actually see.
THE MISSING DATA
Automated bidding learns from the conversions you feed it. Without call and form tracking tied to bookings, it learns to find cheap clicks instead of patients.
THE POLICY BLIND SPOT
Health claims, prescription drug terms and certain services trigger policy reviews. Campaigns built without checking them first tend to stall at the worst moment.
Six parts, run together, because good ads sent to a weak page still waste the click.
Separate campaigns for the treatments that matter most, so a busy season in one never starves another and every result can be traced.
Keywords chosen for booking intent, the search terms report reviewed every week, and negative keywords added so spend stops going to the wrong people.
Ad copy that is accurate first: no outcome promises, no superlatives that cannot be backed up, and no drug terms the policy does not allow.
Ads shown to people within a realistic travel distance, at hours when someone at the practice can answer the phone.
Calls, forms and bookings measured and matched to campaigns, with tags kept off patient portals and other logged-in pages.
Controlled bidding at launch, then automated strategies once there are enough real conversions for them to learn from.
The audit shows how patients searching today find your practice, and which treatments Google Ads should lead with.
GOOGLE'S HEALTHCARE RULES
Google treats health differently because patient privacy and safety are involved. The rules vary by treatment and market and they change, so we check them per campaign as part of our healthcare PPC work.
Google's personalized advertising policy restricts remarketing lists and customer lists built around health. Campaigns reach patients through what they search for, not what is known about them.
Online pharmacies, prescription telehealth and addiction treatment services need third-party certification, such as LegitScript, before Google will run their ads.
Ads that mention prescription medicines are restricted in most markets, which matters most for weight loss, hormone and dermatology clinics.
Federal guidance still restricts tracking tags on patient portals and other logged-in pages. We keep tags off those pages and measure bookings another way.
Most of what goes wrong in a Google Ads account is decided by how it is managed week to week, not by the launch.
WE WILL NOT
WHAT WE COMMIT TO
Anything not covered here, ask during your AI Audit.
It depends on the treatments, how competitive your area is and how many new patients you can take on. We set a starting budget from what the audit shows about your market, then adjust it once the cost per booked patient is known.
Search ads can produce inquiries within days of launch. The first weeks are also when the most is learned about which searches convert, so the cost per patient usually improves as campaigns are tightened.
Only where it fits. Search campaigns come first because they show exactly which searches produce patients. Performance Max hides much of that detail, so we test it later, once tracking is proven, if at all.
Yes, and it is usually better than starting fresh, because the account history is useful. We review it first for wasted spend and missing tracking, and keep what is working.
Where your category is eligible, yes. They charge per lead rather than per click and sit alongside search campaigns, with both measured by the same tracking.
It is delivered inside our Done For You and Done With You engagements as part of healthcare PPC. Ad spend is always separate and billed to you directly by Google.
A free recorded audit of how your practice appears in search, the map and AI answers, and where Google Ads would reach patients you are missing. Run personally by Dr. Ismail Zakaria, with a prioritized fix list.
Three a week, because each one is recorded by hand.