Google's Local Services Ads appear at the top of some local searches, carry a verification badge, and charge per lead instead of per click. For eligible practices they can be a low-waste source of new patient calls. We set them up, keep the profile strong and review every lead you pay for.
HOW LOCAL SERVICES ADS WORK
A different model from search ads, with different rules.
WHAT YOU SEE EACH MONTH
Cost per qualified lead, and how many booked.
Local Services Ads are not open to every practice. Three things decide whether they are an option for you.
THE CATEGORY
Google lists eligible healthcare categories by market, such as dentists, chiropractors, optometrists and physical therapists. Some fields, including mental health, are not eligible. We check your exact category first.
THE MARKET
Availability varies by country and city, and the list changes over time. A category that runs in one market may not be open in yours yet.
THE VERIFICATION
Google runs license and business checks on healthcare providers before ads can run, so names, addresses and documents need to match exactly.
From the first eligibility check to the weekly review of what each lead turned into.
Your specialty and market confirmed against Google's current list, and the right category chosen before any time is spent on setup.
Licenses, insurance and business details gathered and matched to your listings, so the application is not sent back for small mismatches.
Services, hours, service area and photos completed. Google says reviews, responsiveness, hours and distance all affect how often the ad appears.
Calls answered and messages returned quickly, because missed leads still cost money and slow replies can reduce how often you are shown.
Every lead checked against what actually happened, with credit requested from Google for leads that were not genuine patients, where Google allows it.
A weekly budget set to your capacity, and leads matched to booked appointments, reported alongside your Google Ads results.
The audit checks whether your specialty is eligible in your market and how you appear in local searches today.
WHERE THEY FIT
Local Services Ads catch people ready to contact a local practice now. They offer little control over keywords or landing pages, and in many healthcare categories leads arrive as calls and messages rather than online bookings.
Search ads cover the specific treatment searches that Local Services Ads cannot target. Running both with one set of tracking is usually where the cost per patient comes down. Both sit inside our healthcare PPC work.
Pay per lead.You are charged when a patient contacts you, not when they click.
Verified badge.Shown after Google's checks, which helps a new patient trust the listing.
Less control.No keyword lists or landing pages, which is why search ads still matter.
With pay-per-lead ads, the money is won or lost in what happens after the phone rings.
WE WILL NOT
WHAT WE COMMIT TO
Anything not covered here, ask during your AI Audit.
It depends on your specialty and your market. Google lists eligible healthcare categories by location, and the list changes. We check your exact category and area before anything else.
You pay per lead rather than per click, within a weekly budget you set. Ad spend is billed to you directly by Google, never marked up.
Google lets advertisers request credit for leads that do not qualify, such as wrong numbers or spam. We review every lead and request credit where it applies.
No. They work best together. Local Services Ads catch people ready to call a nearby practice, while search ads reach patients searching for a specific treatment.
It depends on Google's checks and how quickly documents are provided. We prepare everything before submission so the application is not sent back for avoidable mismatches.
It is delivered inside our Done For You and Done With You engagements as part of healthcare PPC, usually alongside search campaigns.
A free recorded audit of how your practice appears in local search, the map and AI answers, and whether pay-per-lead ads are open to you. Run personally by Dr. Ismail Zakaria, with a prioritized fix list.
Three a week, because each one is recorded by hand.