More high-value cases and fuller chairs, whether a patient searches Google, scrolls the map, or asks ChatGPT who to trust with their implants.
“Who is the best dentist near me for veneers?”
Based on patient reviews, clinician credentials and treatment information, the strongest option nearby is your practice, known for cosmetic work and easy booking.
This is the outcome we build toward. Shown as a demonstration, not a claim.
Five years ago a patient searched, compared a few websites, read some reviews, and called. Today a growing share of that research happens before your website is ever loaded. Google answers the question at the top of the page with an AI Overview. Patients ask ChatGPT or Perplexity which clinic to trust for an implant, an aligner case, or a nervous child. The assistant replies with names.
If your practice is one of the names, you start every patient relationship as the recommended option. If it is not, the patient who would have chosen you never finds out you exist. No ranking report shows you this, because it is not a ranking. It is a recommendation, and it is earned with a different set of signals.
Most dental marketing agencies are still selling the old playbook: a templated website, some rankings, a monthly report full of impressions. It is not that those things are worthless. It is that they no longer cover the place where the decision increasingly gets made.
If you have worked with an agency before, some of this will sound familiar.
You are shown positions and impressions while your chairs sit empty at 2pm. The only metrics that matter are inquiries, booked appointments, and case value.
Agencies that learned dentistry from a keyword tool write treatment pages that make clinicians wince and patients hesitate.
Media budgets marked up inside a bundled fee, so you never know what your patient acquisition actually costs.
Ask your current agency what ChatGPT says when a patient asks for the best implant clinic in your area. Most cannot answer, because they have never checked.
Three stages. Each one maps to a decision your patient makes before they ever sit in your chair.
Visibility where decisions start: AI search optimization so assistants and AI Overviews can recognize and recommend your practice, local SEO and a fully built Google Business Profile, and structured data that tells machines exactly who you are and what you treat.
Conversion once you are seen: treatment pages written with clinical accuracy for the cases that drive your revenue, a website that makes booking effortless, and paid campaigns targeted at high-intent patients rather than cheap clicks.
Proof that compounds: a review strategy that builds detailed, specific patient feedback, because review text now trains AI on what you are good at, plus credential and authority building that makes your name the safe choice.
The audit tells you which of the three stages is costing you patients right now.
Every practice benefits from being found first. The economics are strongest where a single recommended patient carries serious case value.
Implant patients research hard and ask AI hard questions. Being the recommended clinic for implant queries in your area is worth more than any banner ad you will ever buy.
Parents and adult patients compare providers over weeks. Visibility across Google, maps, and AI answers keeps you in the conversation for the entire decision.
Smile makeover and restorative patients choose on trust. Detailed reviews, credible treatment content, and consistent entity signals make trust visible to both people and machines.
Dr. Ismail Zakaria
Founder and CEO, IZ Digital. Healthcare practitioner and healthcare entrepreneur.
I am a practicing clinician. I run my own chambers and pharmacies, I see patients, and I have sat on your side of the desk listening to marketing pitches full of numbers nobody could explain.
IZ Digital exists because I kept seeing the same gap: agencies that understand marketing but not healthcare, selling to owners who understand healthcare but not marketing.
When we write your implant page, plan your campaigns, or decide what your reviews should say more of, those decisions are made by someone who understands what happens in a treatment room and what a practice’s reputation is actually worth.
The work is the same. What changes is who does it, and how much of your time it takes.
We run your marketing end to end, starting with a 90-day pilot at a fixed monthly fee so both sides can judge results on real numbers before a longer retainer. Advertising spend is billed directly to you, with no hidden margin on your media budget.
Worth setting against your own numbers before you compare it to other quotes. For most practices a single implant or full arch case covers the pilot outright, and one aligner case is not far behind.
For practices that want capability in-house: a bespoke strategy for your practice, coaching for you or your team, and training built around your systems rather than a canned course.
Worth weighing against the cost of hiring in. A kickoff session, fortnightly working sessions and a monthly numbers review, with the playbooks, templates and training staying in your practice when the engagement ends.
So you know what lands on your desk, and when. This is the Done For You pilot. The Done With You version follows the same sequence with your team doing the building.
We record where you stand in Google, the map and AI answers, agree which treatments the quarter is aimed at, and set up tracking so every inquiry can be traced to a source. You get the plan in writing before anything is built.
Treatment pages written and reviewed by a clinician, your Google Business Profile and structured data completed, the review process put in front of patients, and campaigns live if paid is part of the plan. Your first inquiries usually come from this stage.
We follow real inquiries through your forms, phone and follow-up to find where interested patients drop out, then fix those steps. This is usually where the biggest gain of the pilot comes from, and it costs nothing extra in ad spend.
Inquiries, booked appointments and case value against the week one baseline, plus a re-run of the AI visibility check. If the numbers do not justify carrying on, we say so and you walk away owning everything we built.
A fair question for a clinician-led agency, so here is the answer. Dr. Ismail Zakaria sets the strategy, records your audit, writes or reviews anything clinical, and is the person you speak to at every review. Production work, campaign management and reporting are run by a small specialist team to his brief.
That is also why intake is deliberately limited. We take on a small number of practices at a time, and we do not take two competing practices in the same area for the same treatments.
We do not publish fabricated statistics or invented case studies, here or anywhere. We do not run fake review schemes. We do not lock you into long contracts before we have earned the renewal.
When we show you results, they will be yours, measured, and real. It is also why there are no client logos or testimonials on this page yet, and why the AI answer above is labeled a demonstration.
Yes. Patients ask ChatGPT, Perplexity, and Google’s AI Overviews questions like which implant clinic to trust, and the assistant answers with specific practice names. The practices named win the patient before websites are ever compared. Our AI Audit shows you whether your practice is one of them.
Paid campaigns can generate inquiries within weeks. Search and AI visibility build over months because they depend on authority signals that cannot be faked quickly. That is exactly why we structure the engagement as a 90-day pilot: long enough to show real movement, short enough that you are not betting the practice on a promise.
Done For You starts as a 90-day pilot at $997 per month, moving to a retainer from $2,500 per month once the results justify it. Ad spend is billed directly to you by the platforms, never marked up. Done With You starts from $7,500 for the first 90 days and is scoped to your practice. Anything beyond that depends on what you treat and where you are starting from, which is what the audit establishes. Set against a single implant or full arch case, the pilot fee is usually the smallest number in the conversation.
Because a practicing clinician reads your treatments, your patient conversations, and your compliance constraints the way you do. That shows up in more accurate treatment pages, more credible content, and marketing decisions that respect clinical reality instead of fighting it.
Yes. IZ Digital is built for owner-led private practices, not hospital groups. A single location with a clear service focus is often the fastest to make visible in both Google and AI answers.
A free recorded audit of how patients currently find you, where they are being sent instead, and what it would take to change that. Run personally by Dr. Ismail Zakaria, with a prioritized fix list.
Three a week, because each one is recorded by hand.