Veneers, smile makeovers and whitening are elective, self-pay decisions that patients research carefully. We make your practice the one they find, trust and book a consultation with, on Google, the map and in AI answers.
A PATIENT ASKS AI
"Who does natural-looking veneers near me?"
Based on reviews that mention veneers, detailed treatment information and the dentist's credentials, a strong option nearby is your practice, known for conservative cosmetic work.
This is the outcome we build toward. Shown as a demonstration, not a claim.
A patient booking a check-up picks whoever is close and available. A patient considering veneers behaves differently. They are paying out of pocket for something they will see in the mirror every day, so they compare.
THEY TAKE THEIR TIME
Cosmetic patients rarely book on the first visit to a website. They come back, compare prices and results, and ask friends. Your practice needs to be visible at every step of that research, not just the first search.
THEY JUDGE THE RESULT
Patients want to see results close to what they have in mind: the same treatment, a similar starting point. Specific treatment pages and a well-labeled gallery answer that better than a general "cosmetic dentistry" page.
THEY ASK AI
More patients now ask ChatGPT, Gemini or Google's AI Overviews which dentist to see for veneers or a smile makeover. The answer often names a few practices. Being one of them is the new first impression.
Each part is aimed at the same number: consultations that turn into accepted cases.
A dedicated page for each cosmetic treatment you want more of: veneers, smile makeovers, whitening, bonding. Each one covers candidacy, what the process involves, how long results last and what affects the cost.
Before-and-after photos labeled by treatment, shot consistently, and published only with the patient's signed consent for marketing use. Identifiable photos are protected health information, so consent comes first.
The right primary category for a general practice, with "Cosmetic dentist" added as a secondary category. Every cosmetic treatment is listed as a service, and real photos of your team and results are added with consent.
Patients asked in the same way at the right moment, so reviews say "my veneers" rather than just "great staff". No incentives tied to a positive review, and no filtering out the critical ones.
Cosmetic campaigns kept separate from "dentist near me" and insurance searches, so your budget goes to patients asking about veneers, not cleanings. Ad spend is billed directly to you, never marked up.
We track each inquiry through to consultation and accepted case. Patients who consult but do not book get a clear, respectful follow-up, which is often where cosmetic revenue is quietly lost.
The audit checks how your cosmetic treatments show up on Google, the map and in AI answers.
WHAT AI READS
A smile gallery persuades a patient who is already on your site. It does much less to get you named in an AI answer. Assistants lean mostly on what is written about you: reviews, treatment pages, listings and credentials.
So the work is making that written record specific. Reviews that name the treatment. Pages that explain it properly. Listings that agree with each other. It is the same foundation as the rest of our dental practice marketing, aimed at the cases you want most.
Specific reviews. Text that says what was done and how it went.
Clear treatment pages. One page per treatment, written to answer patient questions.
Consistent details. The same name, address, services and credentials everywhere.
Cosmetic dentistry is heavily marketed, and the rules are easy to break without noticing. These are the ones we build every campaign around.
WE WILL NOT
WHAT WE COMMIT TO
This is how we work, not legal advice. Your state dental board and your own counsel have the final word.
Anything not covered here, ask during your AI Audit.
You can say you offer cosmetic dentistry. In the US, calling yourself a cosmetic specialist is a different matter, because cosmetic dentistry is not a recognized specialty. Rules vary by state, so we check your board's wording before anything goes live.
Yes, with signed consent for marketing use that is separate from the consent to treat. Identifiable photos are protected health information. We help you set up a simple consent step so the gallery can grow safely.
General dentistry competes on convenience and insurance. Cosmetic dentistry competes on trust and results, over a longer decision. That changes the pages you need, the reviews you ask for and which searches are worth paying for.
Yes, on Google, with cosmetic campaigns kept separate from routine care searches. Ad spend is billed to you directly by the platform, never marked up. Social ads are available on request.
Yes. The rules differ: the General Dental Council only allows "specialist" titles for dentists on its specialist lists, and cosmetic dentistry is not one of them. We write to the rules of the market you practice in.
It is delivered inside our Done For You and Done With You engagements, focused on the cosmetic treatments you want more of. A strong cosmetic campaign still needs a sound website and profile underneath it.
A free recorded audit of how patients find your cosmetic treatments today, where they are being sent instead, and what would move the numbers first. Run personally by Dr. Ismail Zakaria, with a prioritized fix list.
Three a week, because each one is recorded by hand.